OSGeo Logo
Proposal C

Bold Reimagination

A radical new visual identity for an open future
Brand Proposal • 2026

This proposal is a radical rethink of OSGeo's visual identity. The traditional institutional green-teal is replaced with an electric neon palette on a dark canvas. The design language draws from developer tools, creative coding, and modern data visualization -- positioning OSGeo as a cutting-edge technology foundation, not just a standards body.

What changes: Everything visual. Dark-first design, electric green (#00FF88) replaces muted green, violet/indigo accents, single variable-weight typeface (Outfit) with optional serif for editorial (Source Serif 4), glass morphism components, neon glow effects.
What stays: The compass rose logo (in white-on-dark contexts), green as the primary signal color, the underlying information architecture.
Logo evolution suggestion: Commission a refined monoline version of the compass emblem optimized for small sizes. Consider an animated SVG variant where the compass needle subtly rotates on hover. The "OSGeo" wordmark should be reset in Outfit Black with tight letter-spacing for a razor-sharp modern mark. The emblem could gain a subtle circular glow ring in electric green for hero contexts.

Key Differences from Current

ElementCurrentProposal C
Base canvasWhite (#fff)Midnight (#0C0C1D)
Primary accent#4DB05B (muted green)#00FF88 (electric green)
Secondary accent#003A40 (teal)#7C3AED (violet)
Tertiary accentNone#06B6D4 (cyan)
Typeface systemMiriam Libre + SintonyOutfit (single family, 300-900)
Editorial fontNoneSource Serif 4
Component styleSolid fills, subtle shadowsGlass morphism, neon borders
Default radius4px14px

The compass rose remains the core symbol. In this system it lives almost exclusively in white on dark surfaces, gaining dramatic presence through contrast and surrounding negative space.

Logo Contexts

OSGeo Logo White
Primary Context
White on midnight
OSGeo Glow
Glow Context
On gradient surface
OSGeo Logo
Print / Light Fallback
When dark is not possible
OSGeo Emblem
Monochrome Emblem
Icons, favicons, watermarks

Do

  • Prefer white logo on dark backgrounds
  • Allow generous negative space
  • Use emblem alone at small sizes
  • Pair with Outfit Black for wordmark

Don't

  • Apply neon glow to the logo itself
  • Recolor the logo in violet or cyan
  • Use on light backgrounds unless necessary
  • Combine with other neon elements directly

Signal Colors

#00FF88
Electric GreenPrimary signal • RGB 0, 255, 136
#7C3AED
VioletSecondary signal • RGB 124, 58, 237
#06B6D4
CyanTertiary signal • RGB 6, 182, 212

Dark Surfaces

#0C0C1D
Midnight
#16162A
Surface
#1E1E32
Elevated
#2A2A44
Overlay

Extended Palette

#4ADE80
Hot Green
#3730A3
Indigo
#FCD34D
Warm
#FB7185
Coral

System / UI

#FB7185
Danger
#FCD34D
Warning
#00FF88
Success
#06B6D4
Info

Typefaces

Outfit Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Source Serif 4
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Outfit Light for body text creates an airy, modern reading experience.
Why Outfit: A single variable-weight geometric sans covering everything from Light (300) body text to Black (900) display. This eliminates the need for separate heading and body typefaces, creating effortless hierarchy through weight alone. Source Serif 4 adds editorial gravitas for long-form content like reports and case studies.
RoleFontWeightTracking
Display / HeroOutfitBlack (900)-3px
HeadingsOutfitBold (700)-1px
SubheadingsOutfitSemiBold (600)-0.5px
BodyOutfitLight (300)0
EditorialSource Serif 4Regular (400)0
Labels / UIOutfitMedium (500)0.5px

Named Gradients

Neon Reef
#00FF88#06B6D4
Cosmic
#7C3AED#06B6D4
Spectrum
#00FF88#7C3AED
Deep Space
#0C0C1D#3730A3#7C3AED
Sunset Flare
#FCD34D#FB7185#7C3AED

Glow & Glass Effects

Neon glows and glass morphism replace traditional shadows as the primary depth language.

/* Glass morphism */
background: rgba(255, 255, 255, 0.04);
border: 1px solid rgba(255, 255, 255, 0.08);
backdrop-filter: blur(12px);

/* Neon glow - green */
box-shadow: 0 0 20px rgba(0, 255, 136, 0.15),
            0 0 60px rgba(0, 255, 136, 0.05);

/* Neon glow - violet */
box-shadow: 0 0 20px rgba(124, 58, 237, 0.15),
            0 0 60px rgba(124, 58, 237, 0.05);

Buttons

Primary Action Secondary Ghost Glass
/* Electric */  background: #00FF88; color: #0C0C1D; border-radius: 8px;
/* Violet */   background: #7C3AED; color: #fff;
/* Ghost */    border: 1px solid rgba(255,255,255,0.08); color: #fff;
/* Glass */    background: rgba(255,255,255,0.06); backdrop-filter: blur(8px);

Border Radius

4pxTight
8pxButton
14pxDefault
16pxCard
24pxPanel
PillRounded

Quick Reference

PropertyCurrentProposal C
CanvasWhite#0C0C1D midnight
Primary Accent#4DB05B#00FF88 electric
Secondary Accent#003A40#7C3AED violet
Tertiary Accentn/a#06B6D4 cyan
TypefaceMiriam Libre + SintonyOutfit (single family)
Default Radius4px14px
Depth LanguageTeal-tinted shadowsNeon glows + glass